10 Business Marketing Ideas for Facebook

I want to provide you with a few simple business marketing ideas for Facebook. But first, you need to know the secret of success on Facebook. Here it is:

The #1 thing to remember when marketing on Facebook is that Facebook is a social network, not a sales network. Relationships are what Facebook is built around, so to be successful on it, you need to be more relational than promotional.

That’s not to say that you are not out to make a profit on Facebook. Let’s get this straight. I am writing this article because I want to help you and your business to expand online. You simply need to have the right approach as you move forward with a few of these business marketing ideas.

When you start to realize the magnitude of people on Facebook (750 million users as of 2011), the temptation for businesses can be to jump into with an overly promotional attitude, leading to poor traffic levels and not a great sales boost either.

There is a massive customer-base to tap into, so how do we do it?

Here are a few of my business marketing ideas for how you can get started with social media marketing on Facebook:

1. Your Facebook Profile: Your first opportunity to give your business an online personality. The first step is don’t go into auto-pilot and just fill out generic information that leaves no personal impression on your viewers. Enjoy the process of joining the online community. Have fun with it, be creative, and open up a little to your target audience. Allow employees the option of including their names on the profile, and writing something about themselves. Always stay professional, but not overly formal. Share your company’s goals and passions. Your goal is to break down some of the consumer resistance by making your business approachable and human.

2. Photos: Posting photos on Facebook is another great way to interact with your target audience. I would recommend limiting the initial amount of photos you post. A couple to start will do. Always make them professional, but again, human. Build this up with more personal company pictures as you go. Every time you reach out to your target customers, you are building trust.

3. Facebook Posts: Make regular posts on Facebook. The key is ongoing activity. Remember, on Facebook, it’s all about relationships. How are relationships sustained? Through communication. So communicate with your target audience! Of all the business marketing ideas for Facebook, making regular, high quality posts is perhaps the most important. Don’t be afraid to share thoughts about your industry, or share resources that can be helpful for your clients. Post useful articles, and also about any community events that your business is involved with. You can write on just about any topic related to your business. Be creative and give your company some personality!

4. Facebook Friends: You can view your Facebook Friends similar to how you would view a subscriber list on your website. These are people who are interested in the product or service you offer, and trust you enough to give you their information so they can keep in touch with you. Never take them for granted. These are people who can become recurrent customers, as well as give your business a credible online presence and reputation. Provide them with regular, helpful content that will make you a valuable resource in their life so they will stick around.

5. Facebook Groups: Create a group(s) with relevant information related to your industry. Make it interesting and reward those who join. Post photos, start discussions with your “friends”, include videos and links. Members can invite others while you watch the size grow.

6. Facebook Pages: Create a page(s) with Facebook applications, as well as HTML and Flash. This is another opportunity for you to interact with your target audience. You can send your “fans” messages and keep them informed about your topic.

7. Facebook Events: This is a really great way to engage your target customers, especially for local businesses. Create an event page about something exciting that your business is involved in your community that you want to invite people to.

8. The News Feed: The news feed is the listed content that appears when you open up Facebook. It tells your friends what you’re up to, based on what you post. Stay up to date with this. Try to post something new every week, or depending on how much time you have, every day!

9. Networks: Identify a relevant network that you can join which will connect you with people in your target audience. Then, get involved regularly and participate.

10. Facebook Ads: A great way to get immediate exposure for your business on Facebook is by creating an ad that will show up on the sidebar for Facebook users. When they click the link, it can take them right to your business and give you instant traffic. Do this once you have established yourself as a trusted presence on Facebook.

Always remember that relationships are what Facebook is about. Stay active, retain an ongoing online presence, and you will see your business reputation increase accordingly. That concludes our Top 10 business marketing ideas for Facebook!

Here Are Some Small Business Tips That Help You Find Success

Most ordinary businessmen are aware of the fact that running a business is no easy job. You will have to be occupied with it day and night. It is not always about profit. Some of it is about goodwill, some about ethics and some about being proud about the fact that you run a business! Often you have to be ready for challenges and cross over obstacles to keep your business running. With small businesses, the learning experience is great; the mistakes do not have huge effects, expenses are low and you can try out unique ideas. But to ensure you reach the top, you need the help of someone who is already there; you need a mentor to give you a few small business tips.

Because of the recent fall in economy, the market has become harsh. Often small businesses are eliminated from the market before they can give rise to the competition. A mentor can help you get through such torrid times by providing small business tips that will help your firm grow:

First Tip: Keep the work force small: it is always a good idea to keep your expenses low since your business is small and growing. Do not employ more people unless you need them.

Second Tip: ‘Invisible’ expenses: often new businessmen have hard times trying to reduce costs. They often overlook or cannot find expenses that are actually unnecessary, like the huge warehouse they have taken on rent whereas a smaller one would have done or the maintenance expense of the machinery which they are seldom used. Such expenses can be pointed out by a mentor.

Third Tip: Keep it simple: mentors often ask firms not to ‘over-advertise’ that way people might get the wrong impression.Besides providing small business tips, a mentor can be a great help in many other ways. He could warn you of troubles beforehand, that way it would limit the damage done to your business. Often people are overwhelmed by their day to day office work and forget their main aim, a mentor can track progress and give you a nudge when you are about to go off track. A mentor is someone you follow; overtime you will learn the mistakes he made and not make the same mistakes. His small business tips, which he will provide every now and then, will prove to be very helpful in dealing with the day to day problems giving you an opportunity to learn.

After a certain amount of time, your mentor might recognize the potential in you and your business and provide references to build up your firm; or you may choose to get them yourself by following what he does. It is always a good idea to follow someone who is in the same business as you are, that way their small business tips become handier.