10 Business Marketing Ideas for Facebook

I want to provide you with a few simple business marketing ideas for Facebook. But first, you need to know the secret of success on Facebook. Here it is:

The #1 thing to remember when marketing on Facebook is that Facebook is a social network, not a sales network. Relationships are what Facebook is built around, so to be successful on it, you need to be more relational than promotional.

That’s not to say that you are not out to make a profit on Facebook. Let’s get this straight. I am writing this article because I want to help you and your business to expand online. You simply need to have the right approach as you move forward with a few of these business marketing ideas.

When you start to realize the magnitude of people on Facebook (750 million users as of 2011), the temptation for businesses can be to jump into with an overly promotional attitude, leading to poor traffic levels and not a great sales boost either.

There is a massive customer-base to tap into, so how do we do it?

Here are a few of my business marketing ideas for how you can get started with social media marketing on Facebook:

1. Your Facebook Profile: Your first opportunity to give your business an online personality. The first step is don’t go into auto-pilot and just fill out generic information that leaves no personal impression on your viewers. Enjoy the process of joining the online community. Have fun with it, be creative, and open up a little to your target audience. Allow employees the option of including their names on the profile, and writing something about themselves. Always stay professional, but not overly formal. Share your company’s goals and passions. Your goal is to break down some of the consumer resistance by making your business approachable and human.

2. Photos: Posting photos on Facebook is another great way to interact with your target audience. I would recommend limiting the initial amount of photos you post. A couple to start will do. Always make them professional, but again, human. Build this up with more personal company pictures as you go. Every time you reach out to your target customers, you are building trust.

3. Facebook Posts: Make regular posts on Facebook. The key is ongoing activity. Remember, on Facebook, it’s all about relationships. How are relationships sustained? Through communication. So communicate with your target audience! Of all the business marketing ideas for Facebook, making regular, high quality posts is perhaps the most important. Don’t be afraid to share thoughts about your industry, or share resources that can be helpful for your clients. Post useful articles, and also about any community events that your business is involved with. You can write on just about any topic related to your business. Be creative and give your company some personality!

4. Facebook Friends: You can view your Facebook Friends similar to how you would view a subscriber list on your website. These are people who are interested in the product or service you offer, and trust you enough to give you their information so they can keep in touch with you. Never take them for granted. These are people who can become recurrent customers, as well as give your business a credible online presence and reputation. Provide them with regular, helpful content that will make you a valuable resource in their life so they will stick around.

5. Facebook Groups: Create a group(s) with relevant information related to your industry. Make it interesting and reward those who join. Post photos, start discussions with your “friends”, include videos and links. Members can invite others while you watch the size grow.

6. Facebook Pages: Create a page(s) with Facebook applications, as well as HTML and Flash. This is another opportunity for you to interact with your target audience. You can send your “fans” messages and keep them informed about your topic.

7. Facebook Events: This is a really great way to engage your target customers, especially for local businesses. Create an event page about something exciting that your business is involved in your community that you want to invite people to.

8. The News Feed: The news feed is the listed content that appears when you open up Facebook. It tells your friends what you’re up to, based on what you post. Stay up to date with this. Try to post something new every week, or depending on how much time you have, every day!

9. Networks: Identify a relevant network that you can join which will connect you with people in your target audience. Then, get involved regularly and participate.

10. Facebook Ads: A great way to get immediate exposure for your business on Facebook is by creating an ad that will show up on the sidebar for Facebook users. When they click the link, it can take them right to your business and give you instant traffic. Do this once you have established yourself as a trusted presence on Facebook.

Always remember that relationships are what Facebook is about. Stay active, retain an ongoing online presence, and you will see your business reputation increase accordingly. That concludes our Top 10 business marketing ideas for Facebook!